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Webinar strategy. Without a doubt, you have got to get this right to be successful.

Webinar strategy. Without a doubt, you have got to get this right to be successful.

Start by thinking through these questions: What do you hope to accomplish with your webinar? Will you educate your audience about your industry? Will you try to sell your products or services at the end? Will you offer training for existing customers or current employees?

Once you have decided on your purpose, you can start planning. For example, if you are trying to educate your audience, you should include a "call to action." This could be a visit to your website, a "buy now" button, or a phone number on the bottom of your webinar screen.

If you are trying to sell a product on your webinar, design your webinar presentation with the pitch in the middle and your best points at the end. That way, they will remain on the webinar through the pitch in order to get to the best points at the end.

Another webinar strategy (especially for professionals who are selling their services) is the "how to choose a qualified professional" webinar presentation. List ten essential qualifications for choosing [your profession] and then make sure you are the only one that meets all ten qualifications! You determine the qualifications, you choose the top ten that ONLY YOU meet!

There is also the "done for you" strategy. This one works well where there is a complicated process involved. After you have explained everything they have to do, you can offer your services to do it for them for a reasonale price. One professional that could use this strategy is a tax attorney or accountant. He could plan a webinar that outlines in detail the biggest changes for the year in the tax law, even showing the forms to file and the deadlines.

Then, after you explain everything they have to do and warn them of the penalties if they do it wrong, offer to do all of it for them for a reasonable fee. You will have educated them and relieved their burden at the same time! This could work for just about any service professional.

One final strategy is to "prequalify" your viewers. You teach them on your webinar about your products and services BEFORE you ever talk on the phone with them. This is the process of prequalifying folks. The cool part is they see you as an expert in your field because of your interactions with them through the webinar.

One industry where this would work is lasik eye surgery. If you hosted a one-hour webinar, educated your audience, and then allowed for question and answers, you would be left with individuals who are serious about the procedure. All that is left is to give a call to action such as your office phone number to set up an appointment.

Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.

Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.

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