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To make your article marketing campaign successful, you need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

To make your article marketing campaign successful, you need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

MYTH #1: Article marketing is not much of a help.

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Reprinted articles won't bring any benefit because they only get indexed as supplemental pages.

Articles stay in the search engines for years. In addition to your primary site being indexed and ranked, your articles can also be indexed and ranked depending on where the articles get submitted to.

MYTH #3: Submitting your article again and again creates duplicate content and search engines will penalize you.

It is those malicious duplicate content that WILL get a duplicate content penalty. According to Google, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar." Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.

If you try to market yourself by following these article marketing myths, you're likely to make some serious mistakes. Article marketing, when done correctly together with search engine optimization, can drive lots of free targeted traffic to your site and eventually generate sales.

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